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The eCommerce CRM for
Online Businesses

All the functionality B2B, B2C, and Multi-Channel eCommerce Companies Need to Optimize Marketing, Increase Conversion, and Grow Sales

OroCRM is a Customer Relationship Management software for businesses selling online. With available connectors into platforms like Magento, PrestaShop, Websphere, etc., Oro offers an eCommerce CRM that manages contact, lead, and opportunity information alongside customer and order data found in eCommerce platforms.

More importantly, OroCRM comes with a wealth of features allowing marketing and sales teams to collect data, gain deeper insights into customer’s needs and wants, optimize marketing initiatives, increase conversion, and ultimately grow sales.

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Hear From Our Customers


SPG: Signature Products Group

SPG’s biggest challenge was to find a CRM solution that offered the flexibility to identify and quantify unique opportunities across each of their different retail channels with the overall goal of increasing sales and growing the business.

Read the Success Story


OroCRM is enabling us to consolidate data sources and track key performance indicators to get meaning from the noise. With Oro, we can see our customers.

Derek Jamison, CTO, Pick Your Plum, an OroCRM Enterprise Customer


Feature Highlights for eCommerce


Easily Integrate with eCommerce Platforms

Connect with platforms such as Magento, WooCommerce, PrestaShop, Websphere, and more for an eCommerce CRM that manages abandoned shopping carts and provides a 360° view of your customer.


Offer Superior Customer Service

Integrate with Zendesk or other customer support systems to prioritize support efforts based on contract renewals, high-profile customers, and urgency of the issue, resulting in increased customer satisfaction and higher customer lifetime value.


Segment Your Customers for More Effective Marketing

Organize and segment customers based on any criteria, like abandoned carts or prospects who’ve viewed an item multiple times, then launch targeted marketing campaigns based on these segments.


Create Custom Reports to Track Business KPIs

Easily generate eCommerce reports that track everything from average order value, abandoned carts revenue, and site visits all through OroCRM‘s intuitive dashboard. Other global reports like overall online store revenues, sales pipeline figures, and conversion rates are also offered out-of-the-box.