OroCRM is a Customer Relationship Management software for businesses selling online. With available connectors into platforms like Magento, PrestaShop, Websphere, etc., Oro offers an eCommerce CRM that manages contact, lead, and opportunity information alongside customer and order data found in eCommerce platforms.
More importantly, OroCRM comes with a wealth of features allowing marketing and sales teams to collect data, gain deeper insights into customer’s needs and wants, optimize marketing initiatives, increase conversion, and ultimately grow sales.
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SPG’s biggest challenge was to find a CRM solution that offered the flexibility to identify and quantify unique opportunities across each of their different retail channels with the overall goal of increasing sales and growing the business.
“OroCRM is enabling us to consolidate data sources and track key performance indicators to get meaning from the noise. With Oro, we can see our customers.”
Connect with platforms such as Magento, WooCommerce, PrestaShop, Websphere, and more for an eCommerce CRM that manages abandoned shopping carts and provides a 360° view of your customer.
Integrate with Zendesk or other customer support systems to prioritize support efforts based on contract renewals, high-profile customers, and urgency of the issue, resulting in increased customer satisfaction and higher customer lifetime value.
Organize and segment customers based on any criteria, like abandoned carts or prospects who’ve viewed an item multiple times, then launch targeted marketing campaigns based on these segments.
Easily generate eCommerce reports that track everything from average order value, abandoned carts revenue, and site visits all through OroCRM‘s intuitive dashboard. Other global reports like overall online store revenues, sales pipeline figures, and conversion rates are also offered out-of-the-box.