As a retailer, the customer experience has never been so critical. Customers demand a multi-channel understanding of who they are. They want to be known by you through whatever purchasing channels they use. They also want to receive marketing messages that are relevant to their specific tastes.
Our retail CRM allows you to capture a single view of the customer across various sales channels. In addition, our segmentation capabilities enable marketing to specific segments based on unique customer information.
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With customer interactions spread across platforms like eBay, Magento, MailChimp, and ZenDesk, Spares Box needed a way to unify customer interactions and purchase data. Their goal was to find a CRM solution able to maintain consistent customer profiles with all customer communications.
“We decided to use OroCRM because it offers us a single view of our customers online and in stores. Having a complete view of our customers at our fingertips allows us to deliver superior customer service, optimize our marketing efforts, and ultimately grow our business.”
View customer activities and transactions across multiple websites, email campaigns, POS systems, and support tickets to gain a 360° perspective all in a single retail CRM instance.
Launch marketing campaigns to segmented customers and prospects based on specific criteria, like location or high spend volumes, for more personalized and targeted messages resulting in higher clicks and conversions.
Send automatic responses via OroCRM’s email engine, or use its integration with MailChimp and dotmailer to further manage customer interactions.
Send emails and start meetings within our retail CRM by integrating with Outlook, Gmail, or any other IMAP-based email as well as Google Hangouts.