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Oro Inc. is announcing today that Magento’s Co-Founder and former CEO Roy Rubin will be joining the company as an advisor. Roy is widely viewed as one of the people who disrupted the eCommerce world with the release of Magento. He and his team built a vibrant global community that continues to innovate and drive adoption of the platform.

Roy will be leveraging his unparalleled ecommerce experience to help Oro’s efforts to develop a suite of business applications and specifically, OroCommerce, Oro’s new open-source B2B Commerce application. In addition, Roy’s deep understanding of how to build and nurture an open-source community will support Oro’s strategy to create a passionate ecosystem around OroCommerce.

“I’m excited to be working again with Yoav Kutner and the world-class team at Oro Inc. The opportunities ahead in the B2B/B2C markets are tremendous. Both the OroCRM and OroCommerce products are positioned well for growth with an open-source technology platform that is unmatched. I look forward to spending time with the team and advising for this next chapter of momentum and scale,” said Rubin.

“Roy Rubin and I created something special with Magento, and I am excited to have another opportunity to work with him. Bringing Roy on board as an advisor is another indicator of our commitment to excellence. We want to continue to deliver disruptive open-source technologies and build a community that helps everyone in the ecosystem reap the benefits of our products,” said Yoav Kutner Oro Inc. Founder and CEO

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