We are thrilled to announce the success of our very first Oro London MeetUp event! Held on Thursday, October 20, 2016, at the Dotmailer offices in the center of London, the event included over 100 top executives, CEOs, partners, and customers from around the UK. As their reactions show, everyone had a great time learning about OroCRM, OroCommerce, and how Oro is changing the eCommerce market:
— Louise Lister (@LambchopUK) October 20, 2016
— Aman Brar (@44Aman) October 20, 2016
Jary Carter on Oro’s Vision
The event began with a presentation by Jary Carter, the CRO and co-founder of Oro, in which he explained how Oro’s product vision will revolutionize the customer experience and help drive a radical shift in business performance. In particular, he focused on the core strategies for managing and harnessing the power of big data, as well as on the critical factors Oro has identified in order to succeed in today’s eCommerce market – flexibility, scalability and predictability.
Jary also looked at the rate at which Oro’s products are being adopted in different countries around the world, as well as the various applications being built with OroPlatform. He highlighted the main features of Oro products that lead to such a success among users – single view of customers across multiple channels, powerful filtering, segmentation and analysis tools among others. Check Jary’s slides for more info.
Tink Taylor on How to Create Successful Email Campaigns
Following Jary, Tink Taylor, co-founder and President of the dotDigital Group PLC (which includes Dotmailer) talked about the critical elements that go into creating successful email marketing campaigns. He explained why email marketing automation is the key to positive UX, as well as how to increase work performance in order to do four days worth of work in as little as six minutes.
Next, Tink went over some of online marketing challenges and how to overcome them. He unveiled B2B use cases, which showcased clients that were innovating their sales experience at each point of the customer journey and that were using tools and metrics to empower their marketing strategy. Email, he concluded, is integral to reaching your target audience effectively, unlocking social media, and generating incredible returns on your investment. Feel free to download Tink’s presentation slides here.
Allies on the Success of Certainly Wood
In the final session, Oro partner Allies talked about their successful OroCRM deployment for Certainly Wood, the UK’s largest and most innovative firewood manufacturer and retailer. This presentation included real-life examples of how the platform was used to generate an incredible return on investment (1,000 percent) in both direct-to-consumer and wholesale sales.
Certainly Wood reports over 1,000% ROI in using customer segmentation marketing in @OroCRM so far.
— Jary Carter (@jarycarter) October 20, 2016
Allies also unveiled how they turned data into real profit by embedding OroCRM into day-to-day marketing activities of Certainly Wood. Without OroCRM, they said, this wouldn’t have been possible. Check their full presentation deck at this link.
All of us at Oro want to express our gratitude to our valued attendees, partners, sponsors, and insightful speakers for their participation in our first Oro London MeetUp. We are looking forward to seeing you at our upcoming event in Paris, Dec 6, 2016! Stay tuned for more info.